Madrid · Mexico City
Art direction,
plated.
Food styling and home economy for commercial campaigns. Ten years on set. Every plate camera-ready on the first take.
From Mexico to
European sets.
I'm Claudia Aranda, a Food Stylist and Home Economist from Mexico, based in Madrid with production experience in Mexico and the Netherlands. My culinary training and editorial eye were shaped between Mexican markets and high-pressure production kitchens.
I turn viewer appetite into purchase intent. Full kit, sourcing and on-set logistics handled in both Madrid and Mexico City. Textures, colours and compositions with Latin roots, executed with the technical discipline an international commercial set demands.
Active in the Spanish market, I've worked on TV productions and digital platforms including Mini Aventuras Gastronómicas and Two Hungry Mexicans. Madrid is a fast-growing creative hub for series, feature films and top-tier advertising, and I have the experience to meet that demand.
10+
Years
2
Markets · Madrid & CDMX
<24h
Brief response time
You hire one person.
Two departments are covered.
The aesthetic vision on camera and the technical execution behind it, with no second hire and no extra handover in production.
Food Styling
The look on camera
- Visual composition and dish design for commercial photography and video
- Food behaviour on camera: textures, gloss, steam, movement
- Still life, product and packaging photography for catalogue and e-commerce
- TV commercials and advertising campaigns, from storyboard to shoot
- Art direction of props, surfaces and colour palette
- Direct collaboration with photographer and art director on set
- Experience on productions for television, series and feature films
Home Economist
The technical execution
Sourcing, timing, temperatures and multiple takes resolved before crew call. The art director only has to look at the shot.
- Technical preparation and precise cooking of all dishes in the shoot
- Ingredient sourcing: local, imported or seasonal
- On-set kitchen logistics: timing, temperatures, multiple takes
- Recipe development and adaptation to brand requirements
- Social and vertical-format content: reels, stop motion and recipe video
Selected
works.
Commercial campaigns, editorial and broadcast production. Twelve selected pieces.
PDF · 14 pages · 4 MB. All twelve pieces with credits and contact details.
Reel
The work, in motion.
Let's talk about
your next project.
Tell me about the project: type, dates and deliverables. I reply within 24 hours, in Spanish or English.
Madrid, ES · European coverage
Operating base
Advertising, editorial, series and feature production. Shoots in Madrid, Barcelona, Valencia and Seville, and on any European set, with travel quoted in.
Mexico City, MX
Home market
Established supplier, prop and seasonal-sourcing network. Ten years of commercial and broadcast production.